The mission and the objectives of the Master program in Modern Music, Digital Production and Management in UBT are to prepare students/graduates to assume responsibility in the practice of the Modern Music Industry and in multi-disciplinary areas related to music and entertainment as a whole medium, and to provide them with comprehensive knowledge of the principles related to each field that comprises the complex nature of this industry.
The practice of Modern Music, Digital Production and Management is incorporated in all areas of the entertainment Industry, particularly those related to work and organization of work, employment and professional orientation, communication and market, education, research in musicology, event organization, social organizations, and other production and scientific sound and music related fields.
Knowledge
- Demonstrate advanced theoretical understanding of modern music production and digital media, including the principles of sound engineering, production techniques, and the technological advancements shaping the music industry.
- Understand the multidisciplinary aspects of the music and entertainment industries, including the business, legal, and communication dimensions, ensuring a comprehensive understanding of how music fits into the broader entertainment and cultural landscape.
- Critically analyze trends and innovations in musicology and digital production, enabling graduates to apply theoretical frameworks and historical knowledge to modern music practices and industry challenges.
- Evaluate the economic, social, and cultural impact of music and entertainment, ensuring that graduates can assess the role of music in society and how it contributes to national and global cultural movements.
Skills
- Apply advanced digital production tools and techniques to create and manage music and sound projects, demonstrating proficiency in recording, mixing, mastering, and using cutting-edge technology to produce high-quality content.
- Design and execute projects in event management and digital media production, integrating music with other art forms and entertainment practices, aligning with UBT’s mission to foster innovation and professional growth in multidisciplinary fields.
- Use critical thinking to solve complex industry challenges, such as navigating the intersection of music, technology, and marketing, and applying these skills to create innovative business solutions in the modern music industry.
Competences
- Lead teams and manage music production and entertainment projects in diverse, cross-disciplinary environments, demonstrating the ability to oversee production processes and collaborate effectively with artists, technical staff, and business professionals.
- Communicate effectively with various stakeholders in the music and entertainment industries, including artists, producers, marketers, and legal professionals, ensuring that ideas and projects are presented clearly and professionally.
- Demonstrate lifelong learning and adaptability by staying up-to-date with the latest trends, technologies, and business practices in the modern music and entertainment industries, in line with UBT’s emphasis on continuous professional development.