YEAR ONE: 60 ECTS | |||||||
| SEMESTER 1: 30 ECTS | |||||||
| Hours per week | |||||||
| No | Type | Subject | L | P | ECTS | Lecturer | |
| 1 | C | Media and Communication Theory-min MA MEDIA | 3 | 2 | 7 | ||
| 2 | C | Media in the Digital Age | 2 | 1 | 5 | ||
| 3 | C | Political Economy of Mass Communication | 2 | 2 | 6 | ||
| 4 | C | Political Sociology | 2 | 1 | 5 | ||
| 5 | C | Journalism and Reporting | 3 | 2 | 7 | ||
| SEMESTER 2: 30 ECTS | |||||||
| 6 | C | Integrated Marketing Communication | 2 | 2 | 6 | ||
| 7 | C | Media Law and Policy-making | 2 | 2 | 6 | ||
| 8 | C | Public Policy | 2 | 2 | 6 | ||
| 9 | C | Writing Methods | 2 | 2 | 6 | ||
| 10 | C | Social Psychology and Persuasion | 2 | 2 | 6 | ||
| YEAR TWO | |||||||
| SEMESTER 3 – CONCENTRATION In the third semester students will have to pick one of the areas of concentration | |||||||
| A | Political and Corporate Communication | ||||||
| B | Digital Media and Communication | ||||||
| C | Electives Group (A) | ||||||
| D | Electives Group (B) | ||||||
| YEAR TWO | |||||||
| CONCENTRATION (A): Political and Corporate Communication | |||||||
| No | Type | Subject | L | U | ECTS | Lecturer | |
| 1 | C | Political Communication and Campaigns | 2 | 2 | 6 | ||
| 2 | C | Public Affairs and Media Relations | 2 | 2 | 6 | ||
| 3 | C | Organizational Communication and Advocacy | 2 | 2 | 6 | ||
4 | O | Elective 1 (Pick from Group A) | – | – | 6 | – | |
5 | O | Elective 2 (Pick from Group B) | – | – | 6 | – | |
| CONCENTRATION (B): Digital Media and Communication | |||||||
No | Type | Subject | L | U | ECTS | Lecturer | |
1 | C | Contemporary Communication Technology | 2 | 2 | 6 | ||
2 | C | Social and Digital Media | 2 | 2 | 6 | ||
3 | C | Digital Media and Communication Strategy | 2 | 2 | 6 | ||
4 | O | Elective 1 (Pick from Group A) | – | – | 6 | – | |
5 | O | Elective 2 (Pick from Group B) | – | – | 6 | – | |
| Electives Group A (Further competencies) | |||||||
No | Type | Subject | L | U | ECTS | Lecturer | |
1 | O | Knowledge Management | 2 | 2 | 6 | ||
2 | O | Information and Communication Technology | 2 | 2 | 6 | ||
3 | O | Intercultural Communication | 2 | 2 | 6 | ||
4 | O | Branding and Advertising | 2 | 2 | 6 | ||
5 | O | Media, Power and Politics | 2 | 2 | 6 | ||
6 | O | Entrepreneurship | 2 | 2 | 6 | ||
| Elective Group B (Areas) | |||||||
1 | O | Journalism in Digital Age | 2 | 2 | 6 | ||
2 | O | Crisis Communication | 2 | 2 | 6 | ||
3 | O | Editorial and Opinion Writing | 2 | 2 | 6 | ||
4 | O | Speechwriting | 2 | 2 | 6 | ||
5 | O | Spokesperson Training and Development | 2 | 2 | 6 | ||
6 | O | Media Analytics | 2 | 2 | 6 | ||
| SEMESTER 4 | |||||||
11 | C | Research (Quantitative and Qualitative) | 2 | 1 | 5 | Besim Gollopeni | |
12 | C | Practicum and Project | 2 | 1 | 5 | ||
13 | C | Thesis | – | – | 20 | ||