| Name of the institution | BPRAL UBT College |
| Faculty/Department | Department of Media and Communication |
| Main Campus or Branch | Main Campus |
| The program applies to Branch | No |
| Name of the study program | MA Media and Communication |
| Person responsible | Dr. Ferid Selimi |
| Accreditation/Reaccreditation | Accredited 2016 |
| NQF Qualification Level | NQF Level 7 |
| Academic degree conferred | Master of Media and Communication |
| ECTS | 120 |
| Program profile (specialization) | N/A |
| Erasmus Code | 15.1 Journalism (Communication and Information Science)
|
| Type of study | Full-time |
| Number of students | 50 |
| Minimum duration of study | 2 years |
UBT combines an approach of using basic research praxes with applied research needs for the implementation of the study programs having a tangible impact into the society and environment. In this regard, UBT will engage maximally students in potential research projects and initiatives that are related to the scope of this study program. The research activity in the framework of this study program will be oriented in, but not limited to, the following main research lines:
- Examination of current media and communication practices and the potential for their advancement based on the latest trends of technology development applicable to digital media;
- Investigation of current approaches used in institutions and organizations for political and business communication and how they affect the organization’s communication and information dissemination in regard to the engagement of relevant audience;
- Examination of potential of present media towards digitalization perspectives, since the digitalization of media in Kosovo still lacks behind application;