Aims and Objectives

Knowledge:

1. Demonstrate advanced knowledge in finance, banking, marketing, management, entrepreneurship, and logistics, applying international principles and standards to solve real-world business problems.
2. Understand and apply critical theories, tools, and methodologies to analyze market conditions, financial statements, and business strategies in a global context.
3. Possess advanced competencies in evaluating the impact of economic, financial, and marketing trends on both domestic and international markets.
4. Exhibit an in-depth understanding of organizational structures, business models, and operational strategies that contribute to a company’s growth and development in diverse economic and cultural environments.

Skills:

1. Analyze, interpret, and evaluate complex business problems and situations, recommending innovative solutions through data analysis and research.
2. Develop strategic plans, including financial, marketing, and logistical strategies, that contribute to business competitiveness and sustainability in a rapidly evolving market.
3. Demonstrate the ability to communicate complex ideas, strategies, and reports effectively to diverse stakeholders, ensuring clarity and professional articulation of solutions.

Competencies:

1. Apply ethical principles, professionalism, and critical decision-making in managing financial, marketing, and operational activities, contributing to the sustainability of businesses.
2. Lead and manage teams in diverse business environments, utilizing innovation and entrepreneurship to foster business growth and development.
3. Engage in life-long learning, continuously updating skills and knowledge to stay relevant in the fast-changing business, financial, and technological landscape.

Finance, Banking, and Accounting Orientation

Knowledge:

1. Demonstrate knowledge of international accounting and financial reporting principles, and apply them to prepare, analyze, and report business financial statements.
2. Gain an understanding of financial markets, corporate securities financing, financial derivatives, and their functioning in international stock exchanges.
3. Understand public finance management, including taxation, government revenue collection, and state budgeting processes.

Skills:

1. Analyze and assess financial performance using financial methods, analysis techniques, and key indicators to optimize profitability and growth.
2. Manage financial risks and apply auditing techniques to assess and improve the financial health of businesses and financial institutions.
3. Develop short-term and long-term financial strategies for organizations, including cost management, pricing, and investment decisions.

Competencies:

1. Take responsibility for managing corporate finances, including identifying and sourcing funding for financial institutions, while ensuring compliance with financial regulations.
2. Conduct independent financial audits, offering expert opinions to improve corporate financial reporting.
3. Engage in global financial markets, applying strategic knowledge to ensure efficient public expenditure management and long-term economic well-being.

Marketing and Sales Orientation

Knowledge:

1. Acquire comprehensive knowledge of national and international market systems, including consumer behavior, market segmentation, and latest marketing trends.
2. Understand and apply psychological principles of marketing to design and implement effective sales and marketing strategies.
3. Analyze the role of communication programs in promoting products and services, and evaluate the overall effectiveness of marketing and sales initiatives.

Skills:

1. Create and apply sales and marketing strategies to enter national and international markets, based on an in-depth understanding of market research tools and techniques.
2. Design promotional campaigns to introduce new products or services in response to market demands, using the latest marketing trends and psychological tools.
3. Develop and manage comprehensive communication programs that align with a company’s marketing objectives and enhance customer engagement.

Competencies:

1. Lead marketing teams and initiatives, interpreting and addressing complex marketing challenges to achieve business objectives.
2. Apply advanced theories and practices in marketing and sales to solve real-world problems in a competitive business environment.
3. Demonstrate entrepreneurial skills in promoting innovation and creativity in marketing strategies, leading to the successful launch of new products.

Management, Entrepreneurship, and Innovation Orientation

Knowledge:

1. Understand and apply advanced management theories and techniques to improve business competitiveness, both in local and international markets.
2. Gain comprehensive knowledge of entrepreneurship and innovation, and recognize how these concepts drive business growth and opportunity creation.
3. Develop an understanding of business structures and strategies that enhance business performance, innovation, and international development.

Skills:

1. Conduct feasibility studies and analyze the potential for new business ventures, identifying key opportunities and risks.
2. Design and implement business strategies that focus on innovation, organizational development, and business planning to foster growth.
3. Evaluate and manage the processes of creating and developing business opportunities within new social, economic, organizational, and technological contexts.

Competencies:

1. Lead business initiatives with a focus on entrepreneurship and innovation, driving start-up creation, business development, and expansion.
2. Develop entrepreneurial research focused on core business issues such as management, finance, marketing, and innovation, contributing to academic and professional growth.
3. Engage in lifelong learning to keep up with the evolving trends in management, entrepreneurship, and innovation, ensuring continuous professional development.

Logistics and Procurement Management Orientation

Knowledge:

1. Acquire advanced knowledge of logistics and supply chain management, including the design and development of logistics systems.
2. Understand e-procurement processes and how they contribute to business efficiency, including cost reduction and collaboration across departments.
3. Analyze and interpret current trends in procurement and logistics management, applying cutting-edge techniques and tools to solve business challenges.

Skills:

1. Develop integrated strategies for supply chain management and logistics systems that align with business strategies and enhance operational efficiency.
2. Assess and implement e-procurement systems to reduce costs, improve supply-cycle times, and increase efficiency in business operations.
3. Apply advanced concepts of knowledge management to business and industry, developing innovative solutions for procurement and logistics challenges.

Competencies:

1. Lead the design and implementation of logistics systems, using advanced tools and methods to optimize supply chain performance and enhance organizational competitiveness.
2. Critically assess global and regional production networks, applying procurement and logistics management techniques to drive business efficiency.
3. Engage in independent research on logistics and procurement trends, contributing to the development of cutting-edge solutions for modern supply chain challenges.