Teaching and Learning

The Master’s Program in Media and Communication provides students with detailed and advanced knowledge of the role of communication at the local, national and international levels, so that they can develop their creative and analytical skills to solve the problems they face.

This program enables students to collect, evaluate, and use information through various media and public relations.

The program is designed to offer a triple combination of studies

-Advanced practical skills,

-Knowledge of people, institutions; etc. and

-Ethical principles that students must possess as part of the context for journalism.

-Advanced knowledge about research and the implementation of scientific research.

This is a stimulating program and provides students with the knowledge to be able to work in different fields. Teaching is a very complicated process. But, despite this, there are several psychological, didactic, social elements that help in the implementation of effective teaching. Effective teaching is the basis for successful learning. It is identified and built on previous knowledge. Teachers must know and practice ready-made technical methods for such teaching. Each lesson has its own characteristics, and each situation is always unique.

Effective teaching is not simply about informing students, but also about learning methods of explanation, control, and new knowledge, as well as motivating them. Different styles and ways are used to learn knowledge.

Information is acquired and processed by students in their own way. Therefore, each student has his own way of learning. Learning is fruitful because speaking and conversations are accompanied, connected with actions, exercises, etc. These learning methods make learning in the Media and Communication program even more accessible and easier, always adapting to teaching strategies, teaching and learning styles to achieve a qualitative and fruitful academic teaching.

After successfully completing this study program, students will be able to:

– Gain in-depth knowledge about Digital Media and Public Relations Platforms;

– Understand and distinguish the different types of Digital Media, as well as acquire appropriate skills to advance digital media communication;

– Know, practice and apply Digital Media Technology and formulate appropriate communication to reach the relevant audience;

– Articulate and apply an understanding of the worldview of communication and media, as it applies to politics, public administration, business and everyday life;

– Master and apply knowledge of institutional and organizational communication in relation to collaborative partners, clients, stakeholders and the public in general;

– Acquire advanced reading, communication and analytical skills, both written and verbal;

– Demonstrate a thorough understanding of research methodology and ethics, and an ability to undertake a small independent research project.