The mission and the objectives of the Undergraduate program in Modern Music, Digital Production and Management in UBT are to prepare students/graduates to assume responsibility in the practice of the Modern Music Industry and in multi-disciplinary areas related to music and entertainment as a whole medium, and to provide them with comprehensive knowledge of the principles related to each field that comprises the complex nature of this industry.
The practice of Modern Music, Digital Production and Management is incorporated in all areas of the entertainment Industry, particularly those related to work and organization of work, employment and professional orientation, communication and market, education, research in musicology, event organization, social organizations, and other production and scientific sound and music related fields.
Program Learning Outcomes
Knowledge
- Acquire a comprehensive understanding of the principles of modern music, digital production, and management, including the theoretical foundations of sound, composition, and musicology.
- Understand the multifaceted nature of the modern music industry, covering areas such as entertainment management, digital production techniques, and music marketing, with a focus on their impact on employment, communication, and market dynamics.
- Demonstrate knowledge of the technical aspects of digital music production, including audio recording, editing, mixing, and mastering, as well as the use of advanced music production software and tools.
- Understand the role of modern music and digital production in interdisciplinary areas such as event management, social organizations, education, and scientific research, incorporating broader societal and cultural contexts.
Skills
- Develop and apply practical skills in modern music creation, digital production, and the management of music-related projects, including the organization and execution of music events and productions.
- Use digital tools and techniques for music production and marketing, including sound design, audio engineering, and the integration of digital technologies into the music and entertainment industries.
- Communicate effectively with professionals across the music industry, engaging in cross-disciplinary collaboration, music research, and event organization, while adapting to evolving trends and market demands.
Competencies
- Apply critical thinking and creativity to solve complex problems in music production, event management, and entertainment industry challenges, ensuring innovative solutions in a dynamic professional environment.
- Exercise autonomy and responsibility in managing music production projects, leading teams, and making informed decisions that align with ethical and professional standards in the music and entertainment industries.
- Engage in continuous professional development, staying updated on trends in modern music, digital production, and entertainment management, while actively contributing to the growth and evolution of the industry through research and innovation.