Rector Hajrizi delivered a lecture on intelligent systems, sustainability, and marketing 4.0 in Korçë

12/12/2023

The Rector of UBT, Prof. Dr. Edmond Hajrizi, held a lecture organized by the UBT Korçë Innovation and Technology Hub and the “Fan S. Noli” University in Korçë – Faculty of Economics, about intelligent and sustainable systems, as well as marketing 4.0.

Rector Hajrizi explained the importance of using technology and innovative methods in marketing strategies in the digital age. He analyzed the role of marketing 4.0, emphasizing the necessity of adapting marketing strategies to the latest technological trends, including artificial intelligence, data analysis, and the digitization of processes.

Additionally, Rector Hajrizi spoke about the use of intelligent and sustainable systems, highlighting their value in advancing information management and building a sustainable environment in the fields of business and technology.